Specialties
Case Study
Dr. Adam Anz · Orthopedic Surgeon · Sports Medicine
More Patients.
Less Pressure.
More Freedom.
Built a dominant regional presence in orthopedic surgery through strategic SEO, high-performance content, and a robust digital infrastructure — spanning five states and anchored by six core growth drivers.
928K
Organic Search Impressions
6.42K
Total Clicks
5-State
Search Visibility
928K
Organic Search Impressions
6.42K
Total Clicks
5-State
Search Visibility
“Right now we have too many surgeries and have to turn many away and refer them out. Exponential growth.”
Dr. Adam Anz, M.D. · Orthopedic Surgeon · Andrew's Institute
The Objective
NOT MORE
TRAFFIC.
MARKET
DOMINANCE.
Dr. Anz isn't just another orthopedic surgeon — he operates at the intersection of advanced surgical technique, rigorous science, and pioneering research innovation. The objective wasn't more traffic; it was to build dominant market authority across the Gulf Coast in a way that matched his reality as a surgeon-scientist at the top of his field.
Dominate search visibility for high-value orthopedic procedures (ACL, shoulder, hip, knee)
Build a multi-market digital footprint across FL, AL, MS, LA, GA, and TN
Establish true educational authority rooted in science — not sales-driven marketing
Create a scalable, durable system for long-term growth — not short-term spikes
Client
Dr. Adam Anz, M.D.
Institution
Andrews Institute
Location
Gulf Breeze, Florida
Specialty
Orthopedic Surgery & Sports Medicine
The Strategy
SIX DRIVERS.
ONE SYSTEM.
Multi-City SEO Domination
Not Just One Market
We built a regional search strategy across 20+ cities in six states — each with procedure-specific landing pages, geo-optimized metadata, and search intent alignment. Instead of competing in one market, we owned many.
Multiple ranking surfaces per procedure across multiple cities.
Authority Content Engine
100+ Assets. Deployed.
100+ high-credibility content assets deployed across web and social. Science-first, patient-education-led — designed to make Dr. Anz the definitive voice in his field, not just another surgeon with a website.
Immediate authority signals to Google and stronger patient trust.
Search Infrastructure
Not Just Content
Most agencies stop at blogs. We built the infrastructure underneath — internal linking, sitemap reindexing, and technical SEO that scaled the content footprint to ~98 indexed assets.
Continuous upward pressure on rankings.
Conversion Gap Identification
The Brutal Truth
5,000+ visitors with no lead capture system — traffic was being generated but revenue was leaking. We closed the gap with CRM nurture, contact form strategy, and Voice AI for after-hours inquiries.
The shift from SEO vendor to growth partner.
Google Business Profile & Review Engine
Own Local Trust Signals
We didn't leave local authority to chance. Printed review cards, SMS campaigns, and a multi-touch acquisition strategy — built to own trust signals across the Gulf Coast, not just rankings.
Dominant local presence across the Gulf Coast.
Brand Positioning
Surgeon. Scientist. Leader.
Most orthopedic marketing is generic. We repositioned Dr. Anz as a research-pioneering surgeon who operates on D1 athletes — shifting the narrative from selling procedures to leading the science behind them.
Differentiation in a commoditized market.
The Results
PROFIT
PROVEN.
PRACTICE
APPROVED.
Exponential surgery growth — booked out and referring patients
Expanded his team to meet demand
5,000+ organic visitors — 1 million impressions in 8 months.
100+ SEO and content assets deployed
Matchless search visibility across FL, AL, MS, LA, GA, TN
928K
Organic Search Impressions
6.42K
Total Clicks
5-State
Search Visibility
30 Day
Booked Out Surgery Schedule
In His Own Words
DR. ANZ ON WORKING
WITH LUSH DIGITAL
Peerless Performance
Google Search Console · Aug 2025 – Apr 2026
NEARLY 1 MILLION
IMPRESSIONS.
30 DAY BOOKED OUT.
928K
Total Organic Impressions
~8 months
Search Impressions Growth
Aug 2025 → Apr 2026
Source: Google Search Console · adamanzmd.com
Services Delivered
Lush built a system that transformed our numbers, elevated my practice, and gave me something even more valuable — time back for my family and the work I love.
— Dr. Adam Anz, M.D. · Orthopedic Surgeon · Andrew's Institute
Results referenced on this page occurred during a 4-year engagement between Dr. Adam Anz Orthopedics and Lush Digital, during which SEO, content development, and digital strategy services were actively executed for approximately 1.5 years of that period. Results may vary. Lush Digital does not guarantee or promise specific outcomes, patient volume, revenue increases, or financial performance. Past performance is not indicative of future results. Outcomes vary based on numerous factors including specialty, geographic market, competition, patient demand, physician participation, operational capacity, advertising investment, and duration of engagement.
The results and statements presented reflect the specific experience of Dr. Adam Anz and Anz Orthopedics. Dr. Adam Anz's name, likeness, testimonial statements, and related practice information are used with permission from Anz Orthopedics, LLC.