Resources
INSIGHTS
& IDEAS
Industry insights, practical guides, and actionable content to help your business thrive in the digital world.
Featured · Branding / SEO · Nov 2023
Why Your Brand Name Should Be Your Domain Name
Your domain name is the front door to your brand. If your company name and domain don't match, you've already added confusion and distrust before anyone even sees your work.
Marketing / Sales · Oct 2023
Lead Response: Time is Money.
A 1-minute response time can lead to a 391% increase in conversions. The data is clear — speed to lead is one of the highest-leverage actions any business can take.
SEO / Reputation · Sep 2023
Best Practices for Replying to Google Business Profile Reviews
Online reviews wield incredible influence over consumers' decisions. Crafting thoughtful and strategic responses can not only appease disgruntled customers but also enhance your brand image.
SEO / GBP · Aug 2023
Google Business Profile: Best Practices for the Service Industry
Google Business Profile is a critical platform that, when properly utilized, enables businesses to acquire significant Google SERP traffic — resulting in more website traffic, more calls, and higher revenue.
SEO / GBP · Jul 2023
Google Business Profile: An Exponential Lead Source
With over 5.6 billion searches conducted on Google each day, a well-optimized Google Business Profile can be one of the most powerful lead generation tools available to any business.
AI / Technology · Jul 2023
AI in Business: The Power of AI to Empower Companies for Growth
Artificial Intelligence is revolutionizing industries across the globe. AI offers incredible opportunities for companies to excel in areas beyond management, marketing, sales, and operations.
Marketing / Strategy · Jun 2023
Digital Marketing: Key Focus Areas for Success
Effective marketing strategies are critical to thrive in any competitive industry. Here are the key areas that businesses should prioritize to elevate visibility, credibility, and client acquisition.